Stop Shouting at me….talk to me!
According to a recent study, the average person living in a UK city is exposed to over 5,000 marketing messages per day (Futures Company Market Research). Consumers are busy people leading busy lives so your marketing campaigns need to work extra hard to cut through this information overload.
86% of marketing decision-makers believe that combining different communication channels under one strategy to reach their audience is crucial to their success and to deliver ROI. This means that you need to reach consumers at multiple touchpoints across their day to develop a valuable connection with them with print forming quite a considerable touchpoint.
Brands are realising that taking an omnichannel approach to their marketing campaigns result in a stronger overall performance. This is because they are taking an integrated approach; combining different mediums in a timed and structured manner to support each other and create seamless dialogue with their target audience to help reinforce their message.
No matter what size of business or the extent of your budget, be clear on what you want your campaign to achieve and use each channel to its strengths; video can engage with deeper content, paid search generates clicks and stimulates conversion, and direct mail is trusted – prompting a valuable response.
Deploying an integrated campaign allows a brand to test channel performance and identify how channels work together to create the strongest results. These learnings can be applied to shape future campaigns to deliver more for your marketing investment.